May 27th, 2015 (Auburn, CA)- Bad to the Bone Endurance Sports announced today its expanded partnership with Generation UCAN, the revolutionary nutrition powered by SuperStarch, bringing it on board as the on-course nutrition of the 2015 Ultra Race of Champions 100k, Über Rock 50k, and Cruxy Half Marathon.
UCAN SuperStarch is an all-natural, easily digested, slow-releasing carbohydrate that delivers steady energy and helps maintain stable blood sugar levels during exercise. SuperStarch is a one-of-a-kind energy source originally created for children with a rare blood sugar disease. UCAN is now used by many of the best athletes in the World such as marathon champion Meb Keflezighi and is quickly becoming the nutrition of choice for road, trail and ultra runners. Because of the slow-release of SuperStarch and its ability to deliver sustained energy without causing gastric distress, Generation UCAN has been touted as a key product for nutritional success by many sports nutritionists, including Bob Seebohar and Sunny Blende.“Generation UCAN is revolutionizing the way I’ve worked with athletes,” says Seebohar, sports dietitian for the 2008 U.S. Olympic Triathlon Team. “Instead of having to feed athletes every 15-20 minutes with simple sugar-based products, with UCAN we only dose every 60-90 minutes. UCAN stabilizes athletes’ energy levels so they can focus on their performance.”
Bad to the Bone is encouraging runners to register early for this event, and also sign up for the free UCAN sample pack via the UROC website. “Training with this product, just like any nutrition product, is essential for success on race day” points out Dr. Francesca Conte, President of Bad to the Bone Endurance Sports. “The fact that Generation UCAN now also offers their UCAN HYDRATE electrolyte replacement in addition to the SuperStarch fuel – both of which will be available on the UROC courses – makes it a more complete option than ever for ultra runners. Generation UCAN is offering free samples of both products and that’s the perfect way for the runners to incorporate UCAN into their training.”
Registered runners will also receive a special discount code for continued purchase of Generation UCAN products.
Runners are encouraged to share their experiences and stories about UCAN by using the hash tags: #UCAN and #BeAChampion. UCAN will also be present at Champions Village Expo in Downtown Auburn, CA on the Friday and Saturday of the event. The Ultra Race of Champions 100k as well as its sister races, the Uber Rock 50k, and Cruxy Half Marathon will take place on September 26, 2015. Registration for all events is currently open at www.ultraroc.com.
About Generation UCAN
Generation UCAN (@GenUCAN) is revolutionary sports nutrition powered by SuperStarch, a slow-releasing carbohydrate that delivers healthy, long-lasting energy by keeping blood sugar stable. SuperStarch was originally created to help children who suffer from life-threatening hypoglycemia manage their energy levels and now fuels athletes ranging from Olympians to everyday individuals striving to stay healthy and fit. The UCAN Company is built on passion, with a board of advisors that consists of today’s leading sports nutritionists and scientists – a team of experts who are all driven to make a difference. The UCAN Company is based in Woodbridge, CT. Visit generationucan.com for more information.
About Bad to the Bone Endurance Sports
As a leader in the event production business, Bad to the Bone Endurance Sports directs premiere road and trail events in some of the most iconic locations all over the United States. Bad to the Bone Endurance Sports strives to motivate runners of all backgrounds to challenge themselves. For over 12 years, Bad to the Bone Endurance Sports events have reflected owners James Russell Gill III and Dr. Francesca Conte decades-long knowledge and passion for running. www.badtothebone.biz
About the Ultra Race of Champions
The mission of the Ultra Race of Champions is to unite runners of all abilities onto one course, during one day, and to create the Championship for the sport of ultra distance running. Elite runners are invited based on the recommendation of the Ultra Race of Champions Elite Advisory Council and their performances at key events in the sport all over the world. The UROC Elite Advisory Council includes some of the best ultra runners from around the World: Geoff Roes, Dave Mackey, Michael Wardian, Devon Yanko, Ian Sharman and Anna Frost. For more information, visit www.ultraroc.com